You have heard all the phrases on the virtues to give, many with biblical origins. You may even have experienced moments of a given openness that manifest themselves in enormous opportunities that come back to you.
Give is good all around, anonymously or otherwise, and is especially good for business. Is Your Information Technology Aligned with Your Business Goals? Therefore, It would be best to hire a professional IT consultant.
Here are some of my successful formulas.
1. Establish a type of charitable donation model
Align with a local or national charity that would be representative of your sector and your target market.
If you work with children, then consider charitable organizations that support education, toys for Tots, provide clothes, etc.
A small percentage of your profits or a dollar amount fixes the organization and lets others know that you are attending to this group.
You can also wish to co-sponsor fundraising events and readers that are mutually beneficial. In addition to being a good thing to do, you will receive more attention from the media and customers too.
2. Give your customers
Consider establishing a single reward program for existing clients and to inform them of the fact that they get something special.
Could be a tangible element, additional services, or special discounts. This should be done "just because" and will not only strengthen fidelity but can also inspire your customers to refer more often.